From any food item, say, rice, wheat, pulses, vegetable or fruits, we don’t get exactly the same taste that we experienced 50 years ago. When I say this, I am sure those who are above 50 would agree with me instantly. In fact, it’s not only the taste that is missing; but the aroma and the Vitamins and Minerals essential for our health are all missing from the food we eat.
Learned persons say that there are about 13 vitamins and a few minerals most essential for the human body to work as intended. All the more, there should be a daily intake of these Vitamins and Minerals to maintain the healthy condition of the human body. When I was a child and adolescent, we used to get almost all, certainly not all, of these Vitamins and Minerals from our food. But, nowadays, the food we consume does not supply the much needed Vitamins and Minerals. We just consume the food for the sake of eating. Neither the food we eat satisfies the craving of our taste buds nor it supplies the Vitamins and Minerals essential for the body.
Why do food products not contain these vital Vitamins and Minerals as before? Increased use of chemical based fertiliser and the changes happening to the composition of soil are found to be some of the reasons for the loss of Vitamins and Minerals from food items.
Interestingly, poverty is not a threat in this century as was the case in the two decades that followed the independence of our nation. Famines or shortage of food grains faced in the 1950s and 1960s are part of history and the present generation may find it difficult to believe that such situations ever existed. People, by and large, have sufficient or even surplus money and the buying power of citizens has touched surprising heights. They buy every food they are attracted to. Diseases due to overeating, sedentary lifestyle and malnutrition due to lack of essential Vitamins and Minerals in the day to day food intake have taken the place of diseases due to malnutrition owing to poverty in the initial years of the Indian republic.
Recent studies on lifestyle diseases reveal the following.
- Over 61% of all deaths in India are due to lifestyle or non-communicable diseases.
- There are more than 17 lacs new cancer cases each year and these are attributed to air pollution, tobacco, alcohol and diet changes.
- Every 12th Indian is a diabetic.
- Air pollution causes 30% of all premature deaths in the country.
- More than 2.7 million people in India die of heart diseases every year – 52 per cent of them below the age of 70.
Here lies the significance of the Wellness industry. The Wellness concept is an evolved process for individuals to follow religiously to achieve top mental health and physical well being. While the Sickness Industry focuses on corrective measures on the human body after a person becomes a victim of a disease, Wellness Industry focuses on preventive measures. Of course, prevention is better than cure. Wellness industry promotes not just physical health but both physical and mental health. It targets body-mind rather than just body. No wonder, the Wellness Industry promotes Yoga, Meditation, mild exercise routines, personal care, spa retreats, wellness tourism, healthy eating and dietary supplements.
Covid-19 epidemic was a great teacher. Among many things it taught mankind, the need to maintain good health and immunity was well received. People reacted wisely and started focusing on maintaining overall health. Consumers became more health conscious than ever before. People, by and large, want to live longer and healthier. Nobody wants to live longer with serious health issues. On the other hand, it has become an aspiration of most people to die when they are healthy. Nobody wants to die after prolonged suffering due to Cancer or Alzheimer’s or any other diseases of that order.
The process involved in Wellness is a combination of Exercise, Healthy Food and Dietary Supplements.
Vestige is the No.1 nutraceutical company in India. It’s Supplements and Nutrition products are meant to cover the Vitamins/Minerals deficiency that ultimately leads to lifestyle diseases.
Vestige Co. Pvt. Ltd. was established in 2004. Over the last 17 years it makes remarkable growth. Vestige won the prestigious “Best Nutraceuticals Company of the Year” Award in 2017 & 2018 & 2019 consecutively.